Follow It’s also using the increased attention to promote its current projects, particularly the #Artemis Program to return to the moon in 2024 and, also, explore Mars.Ahead of International Women’s Day, Nike launched its “Dream Crazier” campaign to dispel sexist assumptions about women and encourage them to dream crazier. By using this site, you agree to accept our cookies. Another consumer tech brand hits our list, generating excitement about a new product.This time it’s Samsung, revealing the next Galaxy smartphone. FIFA 18 was going to be crucial for Xbox. Arizona Sunshine | 10 ways to survive the Apocalypse in 2019... July 2, 2019. Gillette sparked headlines around the world in January when it released a rallying call for men to do better.The US campaign, devised by Grey New York, went viral causing the brand to be bombarded by both praise and abuse – with P&G’s GEO of global grooming, Gary Coombe, even receiving a threatening call from a shareholder.The ad called on men to stop objectifying women and bullying people across different age brackets, featuring creative from some of its own old ads.

Among millennials, that figure was even higher, with 84% of women and 76% of men aged under 35 saying they would be more likely to purchase from the brand.

Additional videos feature professional athletes such as Simone Biles and Simona Halep, as well as amateur athletes such as Daysha DelValle, The Honeybeez, and Freedom Prep Rugby.

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The first half of 2019 showed no signs of lightening external marketing pressures, as looming data privacy laws posed existential threats to crucial tactics like online ad targeting and political controversy continued to embroil brands in hot water — or embolden them. According to data from market research agency System1, which scores ads based on the emotion they generate and the intensity of that emotional resonance, the Churchill campaign is in the top 5% of all ads.It scored 4.6 out of five on its ranking, meaning it was an emotional hit and has the potential to create strong long-term growth for the brand.Overhauling a beloved asset can be a risk and the data shows there was a small drop in brand fluency (how quickly people recognise the brand), but its central insight that insurance could feel relaxing has resonated.“This is a big ‘oh yes’ for Churchill and has the potential to be the foundation of a whole new, long-running campaign,” says System1 head of marketing Tom Ewing. Email address. Heineken launched an interactive website and brought its global and local careers websites onto the same platform in a bid to improve its interviewing and hiring processes, as well as managing performance.There was also an internal campaign that ran across Heineken’s internal collaboration tool Workplace by Facebook, designed to engender pride and turn employees into advocates. 5 marketing and PR campaigns that wowed us in 2019. Several of the campaigns revolve around broad social and cultural issues, such as climate change and the #MeToo movement. It features the stories of 33 Heineken employees – from Carlos who heads up Heineken’s ecommerce business The Sub, to Marcel trying to sell cider in South Africa – highlighting times when they have faced a challenge, but managed to turn it into an opportunity.The campaign is centred around three pillars: authenticity, transparency and long-term management of the brand. 5 marketing and PR campaigns that wowed us in 2019. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. 9. The chain debuted If the stunt sounds far-fetched, it's one coming from a brand that's steadily honed an experiential playbook and earned a fervent following. Copyright © 2020 Brandwatch.
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