Someone’s in-person interaction … Creating an impactful branded experience is why branded environments matter.As building system technology increases in complexity and sustainability remains at the forefront of design...Over the past decade, Flagler Hospital has been undergoing a complex, phased renovation touching every pati...Believe it or not, alleys started off as public spaces.As technology advances, Building Energy Modeling (BEM) is becoming an even more powerful tool for making in...Regardless of improved accuracy gains, caregivers may struggle with the idea of a computer logic qualifying...Offering the one-two punch of cost savings and convenience, ASCs are increasingly becoming the venue of cho...In every city with transit, there are some success stories, some challenges and plenty of lessons learned....The Fitwel certification system is relatively simple and involves registering a building on a custom scorec...This is the second post in our series examining why airport operators should bother to upgrade their facili...At North Shore Medical Center, all state-of-the-art hybrid OR equipment was designed and installed for ceiling-mount suspension and functionality.To help strike that delicate balance between the human and the high-tech, we must first have an in-depth un...Denizen Bushwick features 911 apartments, 15 mega-murals, and 100,000 sf of outdoor space.
As the leader of GS&P’s Branded Environments practice, I work hard every day to elevate space and place for our clients using design. In turn, this creates a deeper connection from the customer to the brand.

These branded “touchpoints” can include a website, a piece of printed collateral, a television commercial, an event or experience, or any other form of communication. Brands that evolve in the right ways stay true to themselves but also cater to trends and their customers. Why not tell the story of your organization with design and aesthetics while generating the same connection created from other branded touchpoints and forms of communication? Furthermore, branded environments help enforce the company’s vision which is very effective in attracting and retaining talented employees. Photo: Eric Lagnier© Copyright Building Design & Construction. It’s also worth pointing out that branded environments can be very effective in attracting and retaining top talent for your company. We worked to create a space that truly reinforces their brand and reflects their corporate mission and core values—from the big-picture layout and aesthetic down to the smallest decorative details. Introducing inspiring and energizing visuals that communicate your brand helps staff to feel that they are part of a meaningful mission. A brand may be experienced in a variety of media and forms. We use these experiences to make choices in our lives such as where we shop, go to school, work, and play. A fresh look is needed for brands to stay current, but they shouldn’t become unrecognizable. The physical experience of the castle at Disney is strongly associated with positive emotions, and as a result it has become an iconic and highly effective representation of the Disney brand. Church’s Chicken realized that even though their brand has been around for decades, they could revamp their style to attract new people while staying true to their mission and current patrons.By making a memorable place, branded environments help sell products and promote services. Environments that positively engage crowds are more important now than ever as shopping in-stores is on the decline. Why corporate branded environments matter. A branded environment matters because it differentiates you from your competition, and corporate entities in particular have a tremendous opportunity to make an impact.
In my opinion, one of the best definitions is: a collection of perceptions and emotions in the mind of a customer or user that add value and enable choices. More and more customers prefer the online shopping experience which skips real-life interactions to find the stuff they want.Brand impressions are formed in the marketplace at every touchpoint. Therefore, the same positive feelings are experienced across a variety Disney branded touchpoints.Obviously, not all clients will need a castle to establish a successful branded environment. They create great first impressions with branded environment lobbies and elevator banks that set the tone from the first visit and the start of the work day. These are all relevant and practical methods of connecting to target audiences, but have you considered using your built environment as a branded touchpoint?A branded environment has the potential to create a long-lasting impression for your intended audiences. These spaces can include headquarters and offices, hotels, restaurants or retail stores, among others. What is a brand?

In our opinion, one of the best definitions is: a collection of perceptions and emotions in the mind of a customer or user that add value and enable choices. Everyone is driven by experiences, whether they’re good or bad. Just think about Cinderella’s castle at Disney World. A complete design package is needed to combine these concepts with materials that create meaningful décor, delights visitors, and can be replicated across multiple locations.The All-American fried chicken fast-food chain Church’s Chicken reached out to Parallax to address updating their restaurants’ design. Why miss the chance to reinforce your brand to visitors and employees in the lobby of your office?

A branded environment matters because it differentiates you from your competition, and corporate entities in particular have a tremendous opportunity to make an impact. All Rights Reserved. Why leave your company’s headquarters with blank walls and bland spaces? Companies that express their values in everything they do and everywhere they do it will find brand décor as an advantageous asset.The seamless integration of brand identity into a space is one of the most challenging aspects of architecture and design. Contact us to talk with a Parallax representative about branding your environment. By making a memorable place, branded environments help sell products and promote services.


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