20-nov-2013 - Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. endobj Nearly half, 48%, think that today’s children will have a better life, but nearly a third, 32%, think it’ll be worse.Changing the ‘Power to You’ tagline the company has used in all of its advertising and marketing campaigns since 2009, and in comes a new slogan: ‘The future is exciting. It’s in their colors, imagery, fonts, tone, and even the feeling you get when you see one of their ads. Thanks to the new and uncomplicated search process, optimized templates, assets, and an improved quality of the product, Vodafone was able to take their brand work from high class to world class.By including a central platform such as Frontify, Vodafone could profoundly increase consistency and improve their workflow with branded media and design. Established in 1991, Vodafone is one of the world’s largest telecommunications companies, with 523.5 million mobile customers — 212 million in India alone — and 18.5 million fixed broadband customers across Asia, Africa, Europe, and Oceania.
"Frontify allows us to continuously cooperate with over 40 different external partners, a total of 500 people, through the same platform.
These brand guidelines, which are built upon a rich tradition of imagery, slogans, and trademarks, are a perfect example of how an organization with many products and variations can clearly and succinctly build a cohesive brand platform that integrates common design elements into disparate categories of symbolism. Case study: Vodafone – Branding and Brand management – Lecturer: Guillaume Nicaise INSTITUT CATHOLIQUE DE KABGAYI Faculty of Journalism and Communication Department of Journalism – 4th Year – 1st Semester Date: 21/10/2013 Deadline for submission: 02/12/2013 at 00H00 Submission: Hard copy or Soft copy (nicaise_g@hotmail.com) to be submitted to the lecturer Vodafone Visual Identity Core guidelines. The red color in the Vodafone logo represents talking, sound and passion.The new visual identity will place much greater emphasis on Vodafone’s iconic ‘speech mark’ in the biggest change to one of the most recognisable symbols of Vodafone since the ‘speech mark’ logo was created in 1998.The ‘speech mark’ will now appear as the central graphical focus overlaid on all marketing and marketing communications activity.
Last week, Vodafone introduced a new logo designed by Brand Union as part of a global brand re-positioning. They finally found Frontify after recommendations from their CI and UX-working colleagues. %���� "Now, Vodafone is further centralizing their Brand Portal, improving the image and video production, and implementing Frontify Workspace for project teams. 20-nov-2013 - Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Also of note, SocioDesign did an excellent job creating a rich brand presence through bold serifs and copper colors via web, and foil via print.
From here, the entire organization can gather and rework information and assets connected to their brand world – but also attain news and other things relevant to the enterprise in whole. Simply place your designs, adjust colors using Color Swatch Feature and your perfect Brand Book is ready. Ready?’Nearly 30,000 people in 17 countries had input into the new branding through market research.
Now, Vodafone is further centralizing their Brand Portal, improving the image and video production, and implementing Frontify Workspace for project teams. The Frontify Brand Portal and Image Library, providing a fully responsive and customizable interface, currently sits in the core of the Vodafone brand. 1 0 obj 2.1 2. 15.08.13 01. جاهز؟”.The new identity will be used at all brand touch points, from advertising platforms to Vodafone retail stores and packaging. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 16 0 R] /MediaBox[ 0 0 595.32 841.92] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> With the new centralized branding hub, they could boost the linkage between communications departments and external CI agencies.Frontify intensified the shareability and usage of brand guidelines both internally and externally. <>>> Easily share your publications and get them in front of Issuu’s millions of monthly readers. We can be light and charming. In this article, we’re going to look closer at what brand guidelines are, 12 examples from companies that nailed it, and some tips for how to create brand guidelines of your own. Vodafone and Idea announced the launch of an integrated brand identity - Vi (pronounced 'we') two years after the integration of services. As one of the world-leading telecommunications companies, Vodafone is regularly required to communicate their strategic brand values, design guidelines and all type of media assets to an extensive range of stakeholders, internal and external. With over 1200 Frontify users, Vodafone has widely revamped their creative process, making the push-outs quicker and more qualitative, through enhanced cooperation tools and cloud-based brand assets.Frontify wird bereits von weltweit führenden Unternehmen, wie beispielsweise Allianz, IBM, Lufthansa, MAN, Zurich und vielen mehr verwendet. "As we started using Frontify, we could immediately benefit from a much faster onboarding, integrating our internal and external stakeholders in the process through an interactive platform holding all our media assets in one central place. Ready?”, and in Spain “El future es apasionate.
Easily share your publications and get them in front of Issuu’s millions of monthly readers. They wanted a platform that was modern and accessible. We talk as a friend, not as a big company.