There are other players as well like IBM. Let’s take a look at that data from the ETR survey to answer this question.So we’re showing above the same view of the data here except we isolate on 677 Azure accounts within the survey. As we said, this is a very competitive market. And you see the highlighted text below where the author talks about Microsoft trying to divert customers to its database. "Snowflake rapidly became dominant in cloud data warehousing largely because it forged partnerships with the giants of the cloud, Amazon, Microsoft and Google.But the cloud giants also offer cloud storage products that compete directly with Snowflake. The data warehouse-as-a-service market is predicted to grow at a 29.2% compound annual rate from $1.4 billion in 2019 to $23.8 billion by 2030, according to Much of the industry’s growth has not yet been realized. That is, the spinning up of storage, compute and networking resources to support startups, dev/test, SaaS and eventually moving more business workloads into the cloud. Snowflake's top 5 competitors are Cloudera, Teradata, Panoply, Vertica and Xplenty. It’s a partial list of recent innovations in this space by Snowflake and AWS. Amazon spends 2X more on on research and development than Snowflake is worth as a company.Slootman hires in engineering with no reservations because it's the future Because cloud native means taking advantage of the primitive capabilities, features and APIs within the respective clouds to create the highest performance, lowest latency, most efficient services possible. Here’s the interesting dynamic emerging in the space. The chart below shows two of our favorite … Can Snowflake Compete with the Big Cloud Players? 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So enough we feel to draw some conclusions. I became a Forbes contributor in April 2011. Once again, Snowflake is winning by a meaningful margin as measured by Net Score or spending momentum with 77.6% versus Google at 54%. And they could. It’s a calculation of mentions of a company divided by total mentions within a sector. what you need to know. EDW has been critical to supporting the reporting and governance requirements for companies, especially supporting the accounting requirements of There’s a lot at stake here. Teradata also said it had no concurrency limits and that the claim that it couldn’t take Capital One into the cloud was untrue. Read user reviews of Azure SQL Database, Microsoft SQL Server, and more. Before Snowflake, he was CEO of ServiceNow, the cloud software giant which went public in 2012.Slootman left ServiceNow in 2017 partly because the fast-growing software behemoth was expanding its focus beyond the business of tech. The cloud players all want your data to go into their database and they push hard on customers to use captive services. That expiration tends to cause prices to fall since a flood of shares often hit the market.Having said that, I am optimistic about Snowflake’s long-term prospects due to its large market opportunity, sizzling growth, and strong management team.I ditched corporate America in 1994 and started a management consulting and venture capital firm (http://petercohan.com). In fac, CEO Frank Slootman says the cloud market could change dramatically in a way that could hurt smaller players like Snowflake.Slootman was speaking from experience. @ Bloomberg West